Tag Archives: DIY

Tons of great music marketing tips

25 Apr

via youtube

lots of great tips on music marketing. A bit long but worth browsing through. Allen Maddox @allen_maddox


You’ll find me where the music is

25 Apr


Via http://visual.ly/play-music

great visual list of the different music sites that are great to discover new music. Allen Maddox @allen_maddox

Say no to ‘Pay to Play’

25 Apr

via youtube

By Allen Maddox

This is a promotional video made by Gorilla Music. They run a battle of the bands where bands compete by selling pre-sale tickets. This idea of ‘pay to play’ where bands sell all the tickets and reap none of the rewards is a problem I’ve noticed is spreading across the country.

But maybe we should all come up with a new system so that EVERYONE has a little ‘skin in the game’ Here’s my initial proposal: Venues pay the promoters. All advertising/promotion materials are paid for by bar (since the own the property, pay the staff, own the liquor they have the largest capital interest and the money to do this). Then they pay the promoter a commission on sales to promote.

This way the promoters only incentive is to sell out and they have much less financial risk. Bands are viewed as independent contractors for the evening and are not paid on draw or door sales, but instead a flat fee up front. On empty nights that will be good for them, on sold out nights it will suck but overall the pay will even out especially if they keep merch sales.

After that we all stop guessing on what people want to pay and instead of wasting street team’s time passing out paper flyers in the 21st century we get some real market data and find out what people WANT to pay for a show, when people want to be there, and how late they want to be there.

On nights the bar doesn’t have consumer interest in local music then do something else of just don’t be open. I’ve worked with almost every bar in Denver now and I can tell you Trailside Saloon is the only one with a built in draw.

I’m not sure if the owner knows exactly what he’s doing, but he has found a target market, markets to it, and develops the show at Trailside around it.

This is just an initial proposal, but i’d love to work with a group of venues promoters and bands interested in this. And just so I don’t look like I completely think the venue and promoter should put in all the work, here’s to the bands: If you haven’t put in the start up capital into radio quality recordings, gear, and practice time. Don’t even ask to get booked.

Bar’s can’t establish their reputation as a quality local venue if they’re booking whatever dropped tuned moron that drove down there. We ALL need to step it up, pre-sales don’t work, I have market data to prove that, everyone keeps telling me ‘Denver’s scene is so hot’ and they always quote the Lumineers, Churchill, Air Dubai, the metal scene is slow.

It’s slow because every talented metal band here sells the same 25 pre-sales every week to the same 25 people. No one is working on developing the cold market that this states indie/alternative scene has…

Gorilla music is just another contributor to this problem. To manage and market successfully in the local market, it is important to say no to ‘pay to play’ shows.

Battle of the Bands for warped, Beneficial or Harmful for your local scene?

11 Apr

via YouTube

by Allen Maddox

Is there really an opportunity for YOUR local band?

Every year for the past few years Ernie Ball Strings sponsors a ‘Battle of the Bands’ where the top most voted band in your area gets to open for the warped tour in your city, and the winning artist gets to move on entered in a total country wide grand prize.

Every year over 32,000 bands sign up but very few win, and even if they do, so what?

These bands that win rarely get the record deals and fame that the battle implies is a potential opportunity.

Basically by entering in this competition you’re just spreading word of mouth and viral advertising for the warped tour, the chances of your band actually ‘making it’ are slim to none and the competition holds lots of reserved rights to make the final decision on who plays even if your band has the most votes.

The other downside to this is that many bands use their social media to ‘spam’ friends, family, and other musicians. This does not build a fan base. More often than not bands target whoever is on their friends list and don’t focus on building new sales in a cold market that they are targeting.

The contest also let’s fans vote multiple times a day and many bands use software and other methods to ‘cheat’ the system.

Bottom line is that at the end of the day cities across the country have thousands of local bands spamming their local market to a point where no one cares and the scene slows down. Most bands have no shot of winning and even the bands that do rarely reach that big industry ‘break’ that we are all trying for.

Bands need to instead identify their target market and begin relationship marketing to those individuals. Their social media should be used to connect with the fans as a person, not as a ‘rock star.’

There is however some good that comes of the Ernie Ball BOTB. That is in the fact it allows all the musicians in your similar genre to ‘come out of the woodwork’ so to speak and engage with them on a business level.

NOW is the time to NETWORK! Find bands with your same genre and beliefs, contact them, trade them a vote and begin sharing contacts.

Try to switch each other music contacts in other states, try to expand your fan base by recommending and sharing to each other similar music to fans of similar taste and demographic all across the country.

That’s what this is about while it is true my own band that I manage Scarlet Canary is entered in this years battle of the bands it is primarily because this is one of the best opportunities to reach out and network with like minded talented individuals.

While playing the Warped Tour looks good on a press kit it still does more harm to a local scene than good. If your band does choose to participate in this event I hope you look to your social media analytics to determine your target market and work to fuel an inbound marketing campaign to people who want to vote and listen to your music. Not because they are your friend, but because they are avid music listeners and enjoy what you have to offer.


The Problem with local ‘Pay To Play’ shows.

4 Apr


via Baltimore Bands Unite Against Pay to Play


Make sure to work with promoters who will match your local DIY efforts.

Great read for Independant Musicians

28 Mar


via Independant Music Productions

Great read for any new independant artist. Great tips on DIY promotion. by Allen Maddox @allen_maddox

5 Sites your artist needs to utilize

26 Mar

Great article, easy way to establish your band’s brand and make your artist SEO. By Allen Maddox @Allen_maddox

Creative Music Marketing, Rocky style workout to get ready for touring!

7 Mar

Creative music marketing youtube campaign.

How the market is changing:

In today’s music market technology has reduced the gap required for musicians to have a professional appearance on the market. New recording technology allows bands to produce radio quality music faster and higher quality for almost nothing compared to what artists and labels paid for recordings in the 1970’s.

On top of that with the introduction of social media as the primary advertising channel for musicians it has meant that anyone with a guitar can post the results and spread it across the internet. Marketing is now the solution to ‘standing out’ in the industry particularly through creativity.

Suggested E-Reading: http://digitalcowboys.com/category/music-marketing/

The Live Event:

We Came as Romans was recently added to the 2013 Vans Warped Tour one of the largest live music events in America. The event itself has a full production advertising team but with 50+ bands on the tour all in the up and coming stages the way that individual booking managers promote their bands, brands, and music becomes essential in order for them to stand out amongst their competitors.

The above video is the start of We Came as Romans online video marketing where in the video they ‘get ready for Warped’ by training in a style similar to an old Rocky movie.

Their Media Campaign:

The idea was creative and has generated over 30,000 views. This is a huge lead over many of the other bands on the 2013 Warped Tour lineup. Using comedy in a creative way to portray the band as ready for the tour and capable of putting on a show might just be what it means for their stage to outdraw many of the other bands on the tour. With 50+ bands there will be multiple stages playing at once and from a management standpoint it is important to use creative advertising such as this to ensure that the crowd is in front of your acts stage.
Many bands simply put facebook posts out begging people to come to their show and ‘support the scene.’ This is still seen by many consumers as intrusive marketing and is often ignored. At the very least your act won’t stand out in an industry as oversaturated as this. We Came as Romans did an excellent job in the launch of this video campaign by using comedy to connect with their fans and hopefully raise their ranking in consumer’s evoked set before the tour actually begins.

Social Media Follow up

If you have been following my twitter I posted an article from musicthinktank.com that listed 6 other creative music marketing techniques bands have used to stand out in a live event market like Warped Tour. One of my favorite examples was from the band Arcade Fire that used Google Street view in their music video campaign.

The campaign asked users to enter their home zip code and then the music video would play the band running their performance in an HTML 5 constructed copy of parts of various neighborhoods from the zip code entered by the user. It helped the band launch an otherwise stagnant career.

E-Readings: http://www.hypebot.com/hypebot/2012/11/music-marketing-espionage-online.html

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